I hear this phrase come up from time to time and it sort of doesn't make sense to me anymore. "People be sleeping on this" well yeah lots of people are sleeping on stuff right now. Maybe they are just into other things which your sleeping on? The amount of music/art/games/media sites slash whatever coming out through the internet and real world is insurmountable. There is no possible way someone isn't sleeping on something dope in today's world.
This is a whole topic which hasn't concerned my for years. I don't watch TV at all and haven't for over 15 years. Not saying that I dislike all TV programs because there are things I've watched on DVD, but my point is I don't see commercials for new shows, movies, actors or products. I don't know what movies are in theatres and which ones won an award. I don't know what new shows are coming out this season, in fact I don't really know when a season starts or ends.
I don't bother spending any of my time listening to mainstream music in almost any form. I used to have to listen to the radio at work and heard lots of new music as it came out but found that I didn't really like most mainstream music. I enjoyed lots of things which most friends knew nothing about. They might not have been current albums but if the album came out in 1954 and I'm just hearing it today then it's brand new to me. If I spent my time listening to current artists which people say I'm 'Sleepin' on then wouldn't I have been 'Sleeping' on this older album?
If a new album comes out by a huge mainstream artist like Eminem or Jay-Z, Lil Wayne, Young Jeezy or whatever I don't even spend a second trying to check it out and give it a listen. Why? Why I know that's not my type of music. I got bored of the money and drugs raps in 1994, I had NWA, Spice 1, MC Eiht and bunch of stuff like that. I listened the shit out of The Cronic by Dre and I think it's dope music, but after a bit I want to hear something else. Dudes been on that same shit since 94, DAMN 94 that's 18 years man.
I know for a fact that there's a ton of stuff I'm sleepin on right now which is good. The stuff which is real good though will still be just as good in 10 years as it is today. I realize that dudes want you to hear their music as well as all their friends music so they can support but let's be real, people are going to be sleeping on you. Who Cares! There's nothing you can do about that. Focus on making something which will be unique and a solid body of work. Make it worth somebody's time to listen, be critical of yourself before worrying about what others thing. Then what you make will satisfy yourself first off and it doesn't matter how many people hear it or don't because you'll be happy with your work and also you'll have something good to hear anytime someone picks it up and stops sleeping on your music.